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Uphold Launch Limited-Edition Burnley FC Card to Boost Local Community “Giving Back” Initiatives

Leading Web3 financial platform Uphold has teamed up with Premier League’s Burnley FC in the Community to introduce a limited-edition Burnley-themed Uphold card.

The collaboration, aimed at boosting local community projects with added funding, marks a significant milestone in Uphold’s role as the Club’s Official Sleeve Partner for the 2023/24 season.

Central to the campaign is the launch of a limited-edition Burnley FC themed Uphold card, that pays tribute to the rich history and vibrant spirit of the club and its community. Uphold also plans to debut four visually unique virtual cards, enabling fans worldwide to connect with and support the team in a meaningful way.

Exclusive to Claret fans, the Burnley FC Uphold card offers a suite of benefits including the freedom to shop in any currency, anywhere – with zero non-sterling transaction fees, competitive exchange rates, and seamless integration with top payment platforms like Apple Pay and Google Pay.

A key feature of the campaign is a ‘Giving Back’ pledge, with Uphold promising to donate £5 to Burnley FC in the Community for every initial transaction using the new Burnley FC Uphold card. A move that highlights Uphold’s dedication to supporting the vital work carried out by Burnley FC in the Community across key areas such as education, employability, fitness and inclusion.

Cem Miralay, CPO at Uphold, said: “The introduction of the Burnley FC Uphold card is a cornerstone of our partnership with Burnley FC and its community. It’s more than a card; it’s a commitment to supporting and empowering the community that forms the heart of this club. Each transaction is a step towards making a tangible difference in Burnley.”

Stuart Hunt, President of Burnley FC, emphasised the importance of community in the club’s values, stating, ” Our football club is at the heart of the town and our official charity, Burnley FC in the Community, play an integral part in everything we do. This initiative is a fantastic way to deliver positive action and I’m delighted that through their sponsorship Uphold have endeavoured to make a real difference to Burnley and our community.”

Ben Bottomley, Head of Partnerships & Fundraising at Burnley FC in the Community, welcomed the initiative, noting, ” We are extremely grateful to Uphold for rolling out this exciting initiative. Our charity engages with over 33,000 people across the communities of Burnley, Pendle, Rossendale, the Ribble Valley, and West Yorkshire. The support from partnerships such as this makes a massive difference to the community we serve through our key areas of education, employability, community welfare and inclusion, football development and community facilities. The financial support from Uphold will go a long way towards ensuring we can continue to grow and support the projects.”

The Burnley FC Uphold card will be available on a first-come, first-served basis, prioritising passionate fans and community advocates. For more details on obtaining the card and participating in this impactful initiative, visit www.uphold.com/burnleyfc.

This collaboration between Uphold and Burnley FC sets a new precedent for leveraging Uphold’s platform in support of community development, demonstrating a commitment to innovation, engagement, and positive social impact.

About Uphold

Ranked #1 in the San Francisco Business Times Fast 100 List, Uphold is committed to making web3 easy. As a web3 financial platform, Uphold serves over 10 million customers in more than 140 countries. It provides businesses and consumers with easy access to digital assets and services. Uphold’s unique “Anything to Anything” interface gives end users seamless access to and between digital assets and national currencies and precious metals. Uniquely, Uphold smart routes orders across 30 trading venues delivering optimal execution and superior liquidity to customers. Uphold never loans out customer assets and is always 100% reserved. The company has pioneered radical transparency and uniquely publishes its assets and liabilities every 30 seconds on a public website (Transparency Report | Financial Transparency Report | Uphold ).

Uphold is regulated in the U.S. by FinCen and State regulators; and is registered in the UK and Canada with the FCA and FINTRAC respectively and in Europe with the Financial Crime Investigation Service under the Ministry of the Interior of the Republic of Lithuania. To learn more about Uphold’s products and services, visit uphold.com.

About Burnley FC

Burnley FC is a Premier League football club from the town of Burnley in East Lancashire. Founded in 1882, it was one of the first to turn professional in 1883, the same year the club moved to its home ground, Turf Moor, making it the second-longest continuously used stadium in English professional football.

The club enjoys a rich history, being crowned champions of England on two occasions in 1920/21 and 1959/60. The club lifted the FA Cup in 1914 and has twice won the FA Charity Shield, in 1960 and 1973. Burnley FC returned to the Premier League as winners of the Championship in the 2022/23 season, accruing 101 points under Manager Vincent Kompany and in total have spent 59 seasons in the highest division in English football.

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*Terms Apply. Uphold Card is Issued by Optimus Cards UK Limited, a principal member of Mastercard and authorised by the FCA.